[Blogroll] AI, Blockchain and More: The Influence of Innovation in Real Estate by Liz Dominguez

Articles referencing the biggest buzzword for 2018 #blockchain

AI, Blockchain and More: The Influence of Innovation in Real Estate
By Liz Dominguez

http://rismedia.com/2018/05/24/ai-blockchain-more-influence-innovation-real-estate/

Summary:

Dominguez’s article continues the dialogue of reflecting on how technology does not replace humans – it drives humans to do better. Technology ‘augments’ real estate agents’ responsibilities – not replaces. Automation – the replacement of manual and repetitive tasks with technology – was the gateway and foundation for AI. In the next few years we will see AI replacing mundane responsibilities – not just the physical task – but even some of the consumer engagement. ‘Virtual Assistants’ or technology that is automated by responding to voice commands will be the biggest advancement. That still does not replace the skills and experience of a good real estate agent. It just makes it easier for a single agent to save money and serve more clients.

Artificial intelligence, augmented reality, blockchain and other technologies are transforming real estate, and knowledge of how these innovations function will be the difference between a successful industry professional who leads the pack and one who falls behind.

“AI is here to augment real estate, not replace it,” said Cypes. “I am not going to buy a home from a computer.”

Blockchain – while a complex system – is industry friendly. It will eliminate human errors in filing and data retention of property and assets. It safely secures information like valuations, transactions, etc. so that the consumer will have a stronger reliable transaction. The data is safe but still able to be referenced.

The next big thing? Blockchain technology, according to panelist Mark Lesswing, chief technology officer at NAR. Along with allowing agents to get paid faster, blockchain could have myriad benefits for the real estate industry, helping to improve property records, reduce the cost of business for all parties, reduce risk in real estate transactions, and get to the closing table faster.

[Blogroll] Industry Challengers: Here Come the Incumbents by Craig McClelland – RISMedia

Industry Challengers: Here Come the Incumbents
By Craig McClelland, COO Better Homes and Gardens METRO Brokers
http://rismedia.com/2018/05/25/industry-challengers-here-come-incumbents/
TAGS: Broker Public Portal, Homesnap, Consumer Experience, MLS, Collaboration, RISMedia

SUMMARY: McClelland’s commentary follows the dialogue about enablers and disrupters and who really holds the power to effect change on the real estate industry. McClelland brings in pedagogy of philosophy and the ‘dialectical method‘ of explaining how an ecosystem adjusts to change.  Thesis + Antithesis = Synthesis. In this article, the thesis is the ‘disrupter’ the challenge to the industry behaviors. The antithesis is how the market reacts to the disrupter. Then synthesis is the market behavior absorbing the disrupter and incorporating the best of it into business practices. McClelland says that in the case of real estate, the incumbents will continue to hold the strength of the industry as long as the push through to the synthesis phase – enabling themselves to succeed by absorbing the best ideas from disrupters.

May Reading List

  • Industry Challengers: Here Come the Incumbents
    By Craig McClelland, COO Better Homes and Gardens METRO Brokers
    http://rismedia.com/2018/05/25/industry-challengers-here-come-incumbents/
    TAGS: Broker Public Portal, Homesnap, Consumer Experience, MLS, Collaboration, RISMedia

    SUMMARY:     McClelland’s commentary follows the dialogue about enablers and disrupters and who really holds the power to effect change on the real estate industry. McClelland brings in pedagogy of philosophy and the ‘dialectical method‘ of explaining how an ecosystem adjusts to change.  Thesis + Antithesis = Synthesis. In this article, the thesis is the ‘disrupter’ the challenge to the industry behaviors. The antithesis is how the market reacts to the disrupter. Then synthesis is the market behavior absorbing the disrupter and incorporating the best of it into business practices. McClelland says that in the case of real estate, the incumbents will continue to hold the strength of the industry as long as the push through to the synthesis phase – enabling themselves to succeed by absorbing the best ideas from disrupters.
  • How To Do Effective Content Marketing: Use Empathy
    By Forbes Agency Council
    https://www.forbes.com/sites/forbesagencycouncil/2017/02/24/how-to-do-effective-content-marketing-use-empathy/